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Streaming Statistics | 2022

Streaming Statistics | 2022

Taking a look at the prior years, a major increase in streaming revenue was seen in 2020. Previously, industry experts predicted that this trend would continue for 2021. Streaming is without a doubt on the rise, but exactly how are the trends acellerating in terms of popularity, growth, revenue, and more??

There are more and more streaming services emerging and competing than ever before. In this post we’re going to cover streaming statistics, as well as different areas such as streaming apps (Movies & TV shows), live streaming, video, social media, and more.

Streaming services statistics by Network

Streaming service statistics by subscriber and revenue

Grow appears to be slowing particularly in comparison to the rise of streaming usage of 2020.

  • Netflix has 214 million paying subscribers worldwide as of Q3, 2021
  • Amazon prime has 175 million Amazon prime members streaming shows and movies as of Q2, 2021 (as mentioned by Jeff Bezo’s)
  • Disney+ has 118 million subscribers globally. This includes Hotstar.
  • Hulu’s VOD (Video on demand/SVOD) service has 39.7 million subscribers. Their Live TV + SVOD has 4 million subscribers.
  • Peacock has 54 million users who signed up as of Q2, 2021. While the numbers aren’t clear here since many of the subscribers may be from promotional services (ex. peacock free with a cable package, type deal)
  • HBO and HBO Max sits at 69 Million subscribers worldwide – and 45.2 million subscribers (domestic) as of Q3 2021. AT&T has predicted that year-end, subscriber amount will reach between 70 and 73 million.

Streaming service statistics 2021 compared to 2020 by revenue

We took the ARPU, average revenue per user as per the reported subscriber amount to create the following estimations. This is a loose figure, but it should deliver us the basic insights in order for us to understand and digest the revenues in a way we all can understand.

What’s interesting, is that Netflix see’s a 20.21% increase in year-over-year revenue, and while it appears this figure is slowing down, it is likely attributed to the overall streaming market being adopted so rapidly in the past 5-10 years, rather than a decline in growth and subscriber adoption.

The following table is the streaming service statistics in the past few years based on revenue (estimated). updates will occur on our end as data develops.

*Note- Amazon also offers more than just video, such as one or two day shipping on packages. Since Amazon does not release the ARPU, we have based our data on the total cost per subscription.

Disney plus estimates were based on CEO Bob Chapek, explaining that 25% of its total revenue came from streaming entities (this include ESPN and Hulu). Our estimates are based off this.

Streaming Service2021 Revenue (est.)2020 Revenue2019 Revenue2018 Revenue2017 Revenue
Netflix$28.63B+$24.996B20.156B15.79B11.69B
Amazon Prime*$110.81B+*$25.21B+$19.21B+$14.17B+$9.72B+
Disney Streaming services (Disney+, Hulu, ESPN included)$17B*$16.35B+*N/AN/AN/A

Disney plus Figures are estimated by assuming CEO Bob Chapek’s theory that 25% of its total revenue came from streaming entities. Total revenues of Disney as per reported earnings. If there are any updates to this figure please use the contact to discuss further updates and estimates.

  • 2020 Q1 – 20.88, Q2 – 18.02B, Q3 – 11.78B, Q4 – 14.71B (65.39 Total)
  • 2021 Q1 – 16.25B, Q2 15.61B, Q3 -17.02B Q4 16.53B (65.41)
Updates to this page will be complete by December 21

Resources: (to be updated)

CNBC

Statistica

Pewresearch

MacroTrends